OkCupid’s Very Very Very First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups
OkCupid was using their brand name towards the level that is next enlisting some standout WNW Members to exhibit why it really is distinctive from other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with an entire identity that is new which included a well balanced of whimsical icons. Now, because of their very first marketing campaign, the in-house imaginative group worked alongside Wieden+Kennedy therefore the duo behind toilet tissue Magazine. The outcomes are a campaign that is striking repurposes the acronym DTF, stripping it of its hook-up meaning. Right down to bang? Similar to down seriously to finish my novel, turn on the kiln, and base the bill. And certain, perhaps additionally the original F too. If you simply simply take breaks to fight concerning the elected president and concentrate on your own chakras.
Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, how to find wife Wieden+Kennedy Art Director.
As Dana informs us, “The DTF campaign is a great extension of okcupidвЂ™s objective to spotlight substance and level — also to mirror right straight right back regarding the dilemmas and interests that individuals worry about.” The ensuing campaign is a genuine, collaborative work. And Dana and Jessica have absolutely nothing but good items to state about all edges and their metaphorical “balls.” As Jessica tells us, ” The in-house group at OkCupid is composed of rad and nice people (with big balls). Lots of consumers will ask for provocative work and then run when it comes to hills that areвЂњadvertising when it is presented for them. (more…)