Chinese app that is dating claims 360 million new users but no earnings

Chinese app that is dating claims 360 million new users but no earnings

Tantan, referred to as Asia’s reply to dating app Tinder, announced on Sunday so it has a lot more than 360 million users that are registered and has now created 15 billion matches since creator Wang Yu established the software in 2014 in Beijing. The post that is weChat the company’s sixth-anniversary and hinted at an enlarging online dating sites market in Asia, where 648 million folks are calculated to utilize dating apps in 2020.

The location-based dating app closely resembles Tinder in its look and functionality—a swipe-y system, with users selecting predicated on a bio that is short pictures. Moreover it has a “Nearby” part for users to explore exactly what other people post and to follow individuals they find appealing.

The company disclosed that 400 million of its matches are same-sex, nearly 80% of users are under 30 years old and that women swiped right 11.6% of the time while men did 60.8%, among other behavioral data in the report, which they released with the post.

Like Tinder, Tantan runs for a freemium model, where users may use the app that is basic free but could purchase a registration, which costs RMB 12 (USD 1.70) month-to-month and includes features like “super likes” therefore the capacity to improve your GPS location. Additionally there is a tier that is additional at RMB 60 (USD 8.48) every month, enabling individuals to see which users liked them. (more…)

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